Our mission here at Simplemost is to help you make the most out of life, whether that’s by extensively researching products so you don’t have to, sharing the news of the day or offering advice on everything from money to parenting to cooking. We hope we can save you time and money through our independent testing and reviews process.
Who We Are And What We Do
Simplemost is an arm of The E.W. Scripps Company, which has been a trusted news organization since its founding in 1878. In today’s digital world, there are thousands of websites reviewing products, and it can be overwhelming to know who to trust. But with Simplemost, you can rest assured that you’re getting the most accurate, up-to-date and thorough product reviews thanks to our comprehensive research and testing processes.
Why Trust Us
We’re part of The E.W. Scripps Company, a news organization that believes in creating a better-informed world through journalism. Our company’s motto is: “Give light and the people will find their own way.”
At Simplemost, we aren’t here to tell you what to buy. Our goal is to provide you with unbiased, accurate information so you can make the best purchasing decision for your family, without wasting your valuable time and money.
Our team uses a combination of in-depth research, expert advice, and hands-on testing of the very best products in tech, home and garden, entertainment, health and wellness and beyond. We independently purchase and test products for unbiased insights into their quality, ease of use, value and more, incorporating advice from experts along the way. No matter your budget or your preferences, we’re digging deep to help you find exactly what you’re looking for, without all the hassle.
Our Process Overview
We start by doing in-depth research on a product category, including scouring stores and online shopping websites for the best products available in each category. We then perform an in-depth analysis on the top products identified. We purchase and independently test products using our own evaluation criteria, which includes everything from durability to value. We then create a score that combines our own research along with ratings and recommendations from other experts. The result is the Simplemost Review Score, which is a 1-10 rating.
In addition to expert reviews and our own in-depth research and hands-on testing, we pull in ratings from consumers. Those ratings get blended into the score, too.
The result is an unbiased rating for the product you want to purchase. The more experts and consumers that recommend a product, the higher its Simplemost Review Score. We review up to 15 products for a specific category and then present you with the top four options.
Our goal is to make the Review Score a valuable tool to make sure you are buying the best product to suit your needs.
Product Expert Consultants
We rely upon a group of trusted experts to help provide insight and advice for the categories we test. These experts have decades of experience and help ensure we are providing our readers with in-depth accurate advice.
Our team spends hundreds of hours researching product categories to provide our readers with the latest information and advice to help them make the best product decision.
We pay for each and every product we test, on our own, without discounts or freebies. You can rest assured that our testing is 100% independent and never swayed by the companies that manufacture or distribute products. Purchasing these products is an investment on our part, yes, but it also ensures the integrity of our work.
After we’re done testing products, we auction them off and donate 100% of the proceeds to The Scripps Howard Foundation. We help support the “If You Give a Child a Book” campaign, which provides new books for children who may not have many at home. We aim to donate $30,000 each year.
Where We Test
We primarily test products at The E.W. Scripps Company headquarters in Cincinnati, as well as in the homes and backyards of our team members.
Here’s a list of our amazing team members who dedicate their working hours to researching, testing, photographing and writing.